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      <image:title>The Era Of Purpose Driven Brands</image:title>
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      <image:title>Honasa Consumer Acquires Majority Stake In Skincare Brand Dr. Sheth&apos;s</image:title>
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      <image:title>Honasa Buys Salon Business Unit Of BBlunt From GCPL</image:title>
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      <image:title>Varun And Ghazal Alagh&apos;s Mamaearth Empire Is Built On The Foundation Of Frugality</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-parent-honasa-consumer-files-draft-ipo-papers-shilpa-shetty-kunal-bahl-to-sell-stake</loc>
    <lastmod>2024-07-10T11:55:46-04:00</lastmod>
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      <image:title>Mamaearth Parent Honasa Consumer Files Draft IPO Papers; Shilpa Shetty, Kunal Bahl To Sell Stake</image:title>
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      <image:title>Mamaearth Portrays How ‘Goodness Makes You Beautiful’ In New Ad</image:title>
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      <image:title>Fortune India MPW: &apos;Women Leaders Tend To Perform Better Than Male Counterparts&apos;</image:title>
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    <lastmod>2024-07-10T11:53:28-04:00</lastmod>
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      <image:title>IPO Of Mamaearth’s Parent Honasa Consumer Gets Sebi Nod</image:title>
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      <image:title>BT&apos;s Most Powerful Women In Business Awards: Celebrating Success</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/india-is-scripting-a-personal-care-story-for-millennials-varun-and-ghazal-alagh-1</loc>
    <lastmod>2024-07-10T11:53:00-04:00</lastmod>
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      <image:title>India Is Scripting A Personal Care Story For Millennials: Varun And Ghazal Alagh</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/the-derma-co-crosses-over-rs-350-crore-in-annual-recurring-rate</loc>
    <lastmod>2024-07-10T11:52:51-04:00</lastmod>
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      <image:title>The Derma Co Crosses Over Rs 350 Crore In Annual Recurring Rate</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/homegrown-brand-aqualogica-clocks-rs-150-crore-in-arr</loc>
    <lastmod>2024-07-10T11:52:41-04:00</lastmod>
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      <image:title>Homegrown Brand Aqualogica Clocks Rs 150 Crore In ARR</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-partners-with-apollo-pharmacy-for-wider-consumer-accessibility</loc>
    <lastmod>2024-07-10T11:52:28-04:00</lastmod>
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      <image:title>Mamaearth Partners With Apollo Pharmacy For Wider Consumer Accessibility</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-parent-bets-on-made-for-india-goods-in-world-s-fastest-growing-beauty-market</loc>
    <lastmod>2024-07-10T11:52:13-04:00</lastmod>
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      <image:title>Mamaearth Parent’s IPO Subscribed 7.61 Times</image:title>
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      <image:title>Strive To Grow Much Faster Than The Industry Rate: Honasa Consumer | CNBC TV18</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/honasa-consumer-forays-into-personal-wash-category-with-launch-of-moisturizing-lotion-soaps</loc>
    <lastmod>2024-07-10T11:51:37-04:00</lastmod>
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      <image:title>Honasa Consumer Forays Into Personal Wash Category With Launch Of Moisturizing Lotion Soaps</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-parent-honasas-skincare-brand-the-derma-co-clocks-rs-500-crore-in-annual-revenue-rate</loc>
    <lastmod>2024-07-10T11:51:27-04:00</lastmod>
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      <image:title>Mamaearth Parent Honasa&apos;s Skincare Brand The Derma Co Clocks Rs 500 Crore In Annual Revenue Rate</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-parent-honasa-targets-gen-z-users-with-cosmetic-brand-staze</loc>
    <lastmod>2024-07-10T11:49:51-04:00</lastmod>
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      <image:title>Mamaearth Parent Honasa Targets Gen Z Users With Cosmetic Brand Staze</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-celebrates-a-major-milestone-with-the-opening-of-its-100th-store</loc>
    <lastmod>2024-07-10T11:49:42-04:00</lastmod>
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      <image:title>Mamaearth Celebrates A Major Milestone With The Opening Of Its 100th Store</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/honasa-consumer-is-a-great-place-to-work-yet-again</loc>
    <lastmod>2024-07-10T11:49:32-04:00</lastmod>
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      <image:title>Honasa Consumer Is A Great Place To Work, Yet Again</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/dr-sheth-s-join-hands-with-doctors-for-youdfy-to-begin-health-mobile-van-for-rural-community-in-bihar</loc>
    <lastmod>2024-07-10T11:45:10-04:00</lastmod>
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      <image:title>Dr Sheth’s Join Hands With Doctors For You(DFY) To Begin Health Mobile Van For Rural Community In Bihar</image:title>
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      <image:title>Honasa Consumer’s BBlunt brand hits Rs 100 crore revenue run rate</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-expands-its-presence-to-defence-ministrys-canteen-stores-department</loc>
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      <image:title>Mamaearth expands its presence to Defence Ministry&apos;s Canteen Stores Department</image:title>
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      <image:title>Mamaearth partners with Meesho to expand reach in tier 3 markets; targets 100 crore ARR</image:title>
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      <image:title>Honasa Consumer Appoints Kaustav Guha as VP of R&amp;D</image:title>
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    <loc>https://honasa.in/blogs/news-and-events/mamaearth-among-top-3-skincare-brands-in-india-report</loc>
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      <image:title>Mamaearth among top 3 skincare brands in India: Report</image:title>
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  <url>
    <loc>https://honasa.in/blogs/news-and-events/inside-mamaearths-largest-manufacturing-facility-varun-alagh-n18v</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/Varun.jpg?v=1730719540</image:loc>
      <image:title>Inside Mamaearth&apos;s Largest Manufacturing Facility | Varun Alagh | N18V</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-launches-winter-skincare-lines-across-four-brands</loc>
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      <image:title>Honasa launches winter skincare lines across four brands</image:title>
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  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-consumer-introduces-couples-welcome-policy</loc>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/Couples-Welcome_f4de9ab4-d396-4804-b8dd-c60520ec327c.jpg?v=1741090367</image:loc>
      <image:title>Honasa Consumer introduces ‘Couples Welcome’ policy</image:title>
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  <url>
    <loc>https://honasa.in/blogs/news-and-events/goodness-glows-india-shopped-for-99-2-million-beauty-skincare-products-from-honasa-consumer-in-2024</loc>
    <lastmod>2025-03-04T07:14:56-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/honasa.jpg?v=1741090496</image:loc>
      <image:title>Goodness glows: India shopped for 99.2 million beauty &amp; skincare products from Honasa Consumer in 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-elevates-meetu-mulchandani-as-head-of-brand-factory</loc>
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      <image:title>Honasa elevates Meetu Mulchandani as Head of Brand Factory</image:title>
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  <url>
    <loc>https://honasa.in/blogs/news-and-events/ghost-with-a-lipstick-honasa-s-new-ad-campaign-takes-a-quirky-turn-watch-here</loc>
    <lastmod>2025-03-04T07:18:36-05:00</lastmod>
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      <image:title>Ghost with a lipstick? Honasa’s new ad campaign takes a quirky turn | Watch here</image:title>
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  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/mamaearth-join-hands-with-zepto-to-launch-new-campaign</loc>
    <lastmod>2025-03-04T07:20:12-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/zepto-ME.jpg?v=1741090812</image:loc>
      <image:title>Mamaearth join hands with Zepto to launch new campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-ropes-in-snapdeal-veteran-to-lead-tech-and-engineering</loc>
    <lastmod>2025-03-04T07:22:04-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/lokesh-honasa.jpg?v=1741090924</image:loc>
      <image:title>Honasa Ropes In Snapdeal Veteran To Lead Tech And Engineering</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-consumer-elevates-vipul-maheshwari-to-lead-product-data-analytics</loc>
    <lastmod>2025-03-04T07:23:24-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/vipul.jpg?v=1741091004</image:loc>
      <image:title>Honasa Consumer elevates Vipul Maheshwari to lead product, data analytics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/the-derma-co-expands-offline-presence-with-4-ebos</loc>
    <lastmod>2025-03-04T07:24:34-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/derma.jpg?v=1741091074</image:loc>
      <image:title>The Derma Co expands offline presence with 4 EBOs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/palak-tiwari-and-shilpa-shetty-kundra-enriches-ubtan-tradition-in-mamaearth-s-new-ad</loc>
    <lastmod>2025-08-12T06:06:03-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/1.png?v=1754993163</image:loc>
      <image:title>Palak Tiwari and Shilpa Shetty Kundra enriches ubtan tradition in Mamaearth’s new ad</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/shilpa-shetty-kundra-stars-in-mamaearth-campaign-for-mosquito-repellent-patches</loc>
    <lastmod>2025-08-12T06:06:15-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/2_e924405b-ff10-4aaf-8f57-cd52cf94d3d1.jpg?v=1754993175</image:loc>
      <image:title>Shilpa Shetty Kundra stars in Mamaearth campaign for mosquito repellent patches</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/aqualogica-s-new-ad-takes-on-mr-sun-with-spf-50-defense</loc>
    <lastmod>2025-08-12T06:08:41-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/3_455b5d64-d5a4-4937-b962-feb4e3ae7e46.jpg?v=1754993321</image:loc>
      <image:title>Aqualogica’s new ad takes on &apos;Mr. Sun&apos; with SPF 50 defense</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/the-derma-co-and-zepto-join-forces-to-support-jaipur-s-delivery-workforce-in-new-campaign</loc>
    <lastmod>2025-08-12T06:12:52-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/6_6b83f6b7-4e91-4f22-8318-531c08918e83.jpg?v=1754993572</image:loc>
      <image:title>The Derma Co. and Zepto join forces to support Jaipur’s delivery workforce in new campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-consumer-names-yatish-bhargava-as-chief-business-officer</loc>
    <lastmod>2025-08-12T06:14:16-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/7_624cdcb0-e6cc-40cd-90c7-839084c3ee66.jpg?v=1754993656</image:loc>
      <image:title>Honasa Consumer names Yatish Bhargava as chief business officer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/palak-tiwari-shares-her-secret-behind-glass-skin-glow-in-new-ad</loc>
    <lastmod>2025-11-03T02:42:33-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/N1.jpg?v=1762155753</image:loc>
      <image:title>Palak Tiwari shares her secret behind glass skin glow in new ad</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-consumer-appoints-karan-bajwa-as-chro-avinash-dhagat-as-csco-in-key-lead</loc>
    <lastmod>2025-11-03T02:45:28-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/n2.jpg?v=1762155928</image:loc>
      <image:title>Honasa Consumer appoints Karan Bajwa as CHRO, Avinash Dhagat as CSCO in key lead</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://honasa.in/blogs/news-and-events/honasa-launches-night-focused-skincare-brand-lumineve-on-nykaa</loc>
    <lastmod>2025-11-13T03:59:27-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0615/0048/9770/articles/logo.jpg?v=1763024367</image:loc>
      <image:title>Honasa launches night-focused skincare brand Luminéve on Nykaa</image:title>
    </image:image>
  </url>
</urlset>
