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About Us
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Largest Digital-First BPC Company In India
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6 Unique Brands Across Beauty And Personal Care
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Omni-Channel Presence Across +700 Districts
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Strong Commitment Towards People And Planet
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Honasa Consumer Limited
Honasa Consumer Limited is a digital-first house of brands catering to the diverse needs of millennial customers. We are building a new generation of beauty and personal care brands – driven by purpose, powered by technology, and focused on evolving consumer needs. From natural personal care to science-backed skincare and a modern take on Ayurveda, each of our brands has a unique proposition, created for millennials.
Today, our in-house portfolio of brands comprises household favorites like Mamaearth, The Derma Co., and Aqualogica. We have also made strategic acquisitions to strengthen our portfolio – BBlunt (Products and services), Dr Sheth's (dermatologist formulated skincare brand)
Our DNA
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Consumer-First Mindset
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Disruptive Innovation And R&D Engines
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Integrated Technology & Data Ecosystems
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Commitment To Sustainability
Our Story
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Our journey began in 2016 when our founders, Ghazal and Varun, were blessed with their first child. As new parents, they were paranoid and wanted to find safe & toxin-free products for their baby. But every product they found – be it a shampoo or a lotion – was laden with harmful substances and toxins. That was the moment they decided to initiate the change themselves. Mamaearth was born as Asia’s first brand with Made Safe certified products – a brand by parents, for parents.
We’ve built a community of digitally active mothers to understand their needs better and used those insights to define the product innovation roadmap for Mamaearth. This deep focus on product quality and consumer listening continues to be a core value for us. While Mamaearth started as a brand for baby care products, we soon realized that consumers were looking for clean beauty products for themselves too. Hence, we expanded into all segments of the Beauty & Personal care industry through Mamaearth and other new brands.